Sucks to be a Sprite drinker

Sprite apparently has a new flavor.

I am not a Sprite drinker, but I can’t help but wonder what this “new flavor!” moniker is meant to tell the consumer.

Good news, Sprite drinkers!  The crap that you’ve been drinking for years has finally gotten better!

Or…

If you avoided Sprite in the past because it tastes like cough syrup, why not give it another try?  We have a brand new cough syrupy flavor! 

Either way, it seems like the complete opposite of brand loyalty.