I hated it, then I loved it.

For the first minute or so of this Jimmy Kimmel segment, I hated it. I thought it was cruel and exploitive.

By the third minute I thought it was hilarious.

By the fifth minute I was willing to do the same to my own child.

I have no idea how or why this dramatic shift in opinion happened. Perhaps the gag is simply too funny to be thought of as cruel. Maybe the pain is worth the pleasure. Maybe I was simply being too sensitive in the first minute.

I’m not sure.

As I know is that it’s gut-wrenchingly hilarious.