I love it when deserving people are made to look stupid.

My “novel in the drawer” (the book I wrote two years ago and am keeping in reserve for a rainy day) is the story of a vigilante of sorts who is desperate to remain unidentified by his community. He enacts his brand of vigilante justice through acts of public shaming.

His name is Wyatt.

Wyatt would freakin’ love Dove’s recent guerilla marketing campaign.

I do, too.