Man collects Pop Tarts. Pop Tarts turn 50 this week. Man enjoys his 3 minutes of fame.

I’m a huge fan of Pop Tarts. I almost never buy them because I can’t help but eat the entire box at one time. But I would eat then every day if I could.

Not the chocolate or cinnamon nonsense. Good old fashioned frosted strawberry, cherry or blueberry for me.

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But even if I didn’t love Pop Tarts as much as I do, I would’ve loved this video. The fascinating history of Pop Tarts (including how they got their name and the fiery toaster), along with the way in which the Pop Tart collector has chosen to present himself, makes this a three minutes worthy of your time.