So much nuance in just 30 seconds of bigotry
/This anti-Obama, anti-gay marriage ad is fascinating.
First, despite the enormous amount of money that Super PACs are pouring into the campaign, they apparently cannot afford professional actors or writers. The ad is embarrassing in terms of its production value.
If I had paid for this ad, I’d be angry as hell.
Second, this may seem picky, but does anyone other than me think that the shot of the coffee mug being placed on the napkin is a little strange? I’ve watched the ad a dozen times, hoping to discover a subliminal message hidden within the shot, but I can’t find anything save the inexplicable decision to focus on the mug and the napkin for one awkward second.
Bad acting, bad writing and bad direction. Way to go, Campaign for American Values PAC.
Third, I’d like to know what newspaper the woman in the ad is reading, because President Obama has not proposed any legislation regarding gay marriage, nor has he expressed any desire to do so.
In fact, he doesn’t need to. The states will eventually legalize gay marriage on their own. According to recent CBS and Pew polls, more Americans now support gay marriage than oppose it, and support is increasing rapidly. Six states have already legalized gay marriage, and at least two more are likely to join the ranks in 2013.
Perhaps the producers of this ad haven’t noticed, but even the Republican candidates have been mum on gay marriage. They know it’s a losing battle.
Fourth, I’d like the Super PAC responsible for this ad to find me one person in America who:
- Voted for President Obama in 2008
- Believes that marriage is defined as a union between a man and a woman
- Believes that President Obama is attempting to “force gay marriage” on the American people
- Would switch his or her vote to the Republican ticket based solely on this faulty belief
There are a lot of people in the United States, but I would venture to guess that not a single American citizen could meet all four of the criteria that the characters in this ad represent. This person simply doesn’t exist. It’s an ad directly solely at the two fictional people who appear in the ad.
Last, did you notice the final, gauzy image in the ad? The family has gathered in the living room, presumably to discuss how disgusting gay people are and how legalizing gay marriage will make everyone gay and ruin the country and stuff.
When I saw the couple’s three smiling children, I immediately thought, “Quick! Someone save those kids from those bigoted, poorly portrayed parents! Remove those kids from the home! Now!”
Then again, the kids probably don’t need any rescuing. Support for gay marriage among young people is extraordinarily high. More than two-thirds of people born after 1981 now support gay marriage and those numbers are also increasing rapidly. The odds would seem to indicate that at least two of the children in the ad will ultimately reject their parents’ bigotry in the same way that my generation rejected the racism of our parents’ generation.