The Wizard of Oz versus Star Wars

Late last week I “stirred up a hornet’s nest” by writing a piece arguing that the reason Hasbro markets Easy Bake Ovens solely to girls is because the vast majority of children who want an Easy Bake Oven are girls, and the company has no obligation to the minority of boys who might want one.

This was not a chicken-or-egg debate over why more girls prefer the Easy Bake Oven than boys (though some wanted to make it one). I was simply arguing the logic behind Hasbro’s decision from a business perspective.  

But the chicken-or-egg debate is an interesting one as well, and one worth discussing. In terms of why more girls than boys prefer this toy, I thought this TED Talk was the perfect place to begin thinking about the issue: