Insult advertising is the best

Selling more product is the goal of advertising.

Doing so while making fun of another slightly pretentious company – and a non-competitor at that – is the best.

Who ever said that domestic violence and sexual assault are hard subjects to talk about? What’s the deal, NFL?

I applaud the NFL for their recent “No More” campaign, targeting domestic violence and sexual assault. I hope they continue to raise awareness and assist victims in every possible way.

But their recent series of television ads baffle me. The ads, which feature prominent football players staring in silence at the camera, end with the message:

Domestic violence and sexual assault are hard subjects for everyone to talk about. Help us start the conversation.

I don’t think that domestic violence and sexual assault are hard to talk about at all.

Does anyone?

Perhaps it would be difficult to talk about these subjects with my children or my fifth graders. Maybe it would be difficult to discuss if I were the perpetrator of these crimes. But what is so hard about discussing these topics with law-abiding adults?

I honestly don’t get it. I can’t think of a single person in my life with whom I couldn't talk about sexual assault and domestic violence.

What am I missing?

Spock versus Spock

I am not exactly a Trekkie. I’ve seen all the Star Trek films and many of the television series, but I have serious problems with the show.

That said, this is one of the best commercials that I have ever seen.